Marketing Chiropractic to Medical Practices
Christina L. Acampora, DC, Former Private Practice Chiropractor and Pharmaceutical Sales Representative for Forest Pharmaceuticals
270 Pages© 2008
$41.95
Published May 22, 2008


The first book of its kind, Marketing Chiropractic to Medical Practices targets chiropractors and leads them through a comprehensive sales model to demonstrate how they can educate the medical profession on how to utilize chiropractic services for their patients. By implementing a gradual approach from the first office contact to presenting an effective and educational sales call, this text informs the chiropractor how to confidently access their greatest untapped new patient source. Marketing Chiropractic to Medical Practices offers a step-by-step approach to secure medical referrals and develop ongoing professional relationships between the chiropractic and medical worlds. 

Welcome

My name is Christina Acampora, author of Marketing Chiropractic to Medical Practices. In my book, I share my professional experience both as a Doctor of Chiropractic and as a pharmaceutical sales representative to provide a marketing solution that chiropractors can utilize to form medical relationships and referrals.

The promotional  process utilizes evidence based research to place manipulation as a first line therapeutic choice for back pain patients and establishes chiropractors as the specialist in manipulation. The primary sales tool for this process is research which is used to educate physician's on the mechanism of action of manipulation, safety, efficacy and cost efficacy of chiropractic care. 

As promoted in my book, Master Visual Aids (MVA's) are an important part of the promotional process and more information is available by clicking here: MVA's

In addition to products we offer a bi-monthly newsletter service which provides updates on research, promotional opportunities and ideas for marketing to medical professionals as well as updating you on the competition. Be sure to check back as we continue to add more services. Through the month of June this service is offered at no charge. More information is available by clicking here: Services 


I hope you'll take advantage of our products and services which are flexible enough to meet a variety of needs. I am very interested in hearing your thoughts and experiences as they relate to medical promotions and hope that you will contact me.

Christina Acampora, DC
Christina.Acampora@alignedmethods.com